01
Money
We hide it. You find it. You keep it.
A straight treasure hunt. Cash, prizes, tickets — hidden somewhere in the city, live clues drop, and the first to reach it walks away with it.
LAUNCH MISSION
!MADE // MISSION
THE MISSIONS →
!MADE // THE EXPERIENCE
MADE //
MADE //
MISSION
A real-world game played in real streets. The mission changes — money, rescue, riddle, survival — but the idea never does: people have to act. We show up, we stream it live, and the world watches human beings decide.
Not a giveaway. A game about people.
Jump to the missions →
THE WORLD
!MADE
The community that decides who we celebrate — and what it really means to make it.
THE EXPERIENCE
!MADE Mission
The live game. A real challenge in a real city, watched by everyone, at the same time.
THE FORMATS
Money · Rescue · Riddle …
Each mission has its own rules and its own objective. Same world, different game.
We don’t stage them. We don’t script them. Every mission is a real thing happening in a real place — and the livestream lets the whole world help, watch, and react as it unfolds.
The mission changes. The stakes stay real.
Six ways to play — and they cross over. A hunt can turn into a rescue. A riddle can turn into a choice.
02
Save the Community
Win together, or nobody wins.
Players have to cooperate to accomplish something that helps other people. Individual sacrifice becomes part of the game.
Find the Missing Piece
Nobody finishes alone.
Pieces are scattered across the city. To complete the mission, strangers have to find each other and combine what they hold.
Solve the Riddle
Every clue is a locked door.
Puzzles, locations and clues lead from one stage to the next until someone cracks the final objective.
Survival
Compete, share, or sacrifice.
Limited time, tools and information. Every player has to decide when to work together — and when to look out for themselves.
Rescue
Reach them before time runs out.
Someone or something inside the game has to be found and reached against the clock. The city is the map. The community is the search party.
Finding it isn’t always the end. Sometimes it’s where the mission begins.
$5,000 is hidden somewhere in Dallas. Someone finds it. Then the screen splits.
KEEP
$5,000
OR
Walk away. It’s yours, right now, no questions.
SACRIFICE
$25,000
Give it up — and unlock five times more for the whole community.
A cash hunt just became a mission about human behaviour. That unpredictability is the whole point.
Live, unscripted, everywhere at once.
See the first mission →
01
02
03
04
!MADE Money — We hide it. You find it. You keep it.
Know before the city does.
Mission drops, locations and live-stream alerts — straight to your inbox. First to know is first to move.